The top branding myths i hear again and again:
Your brand is your logo
Branding is expensive
You shouldn’t mix personal things with business in your brand
I’m a new business owner- I need to focus on more important things than branding.
#1 Your logo is a part of your brand identity, just like your color palette, website, fonts and business cards are. These things are NOT the brand itself.
In an article for Fast Company, Elizabeth Segran put it well: “People don’t know anything about you besides what you tell them in conversation, what others say about you, or the content you produce online. And since you have some control over how you will be percieved, it makes sense to devote some time to being strategic about it.”
YOUR brand is what other people think and feel about you.
#2 NOT building a brand is expensive.
I’m a firm believer that investing in your brand strategy, brand & website design is a must if you want your business to go far. Without a strategic and professional image you’ll hit a ceiling. Sure, you may need to invest money in your strategy and design; but I will guarantee it will pay off tenfold when clients start banging down your digital door.
#3 My favourite businesses are the ones that get personal with me.
When you inject the personal side of you into your business, you let down a barrier between you going deeper with your audience. Letting your audience get to know you behind the scenes creates a stronger sense of attachment and community!
#4 Just because you’re a beginner doesn’t mean you don’t have a brand.
We all have a brand, whether we’re purposefully building it or not.
YOU are your brand, so everything YOU do, say or create contributes to it. The important thing here is that you should get purposeful with your brand. People are forming opinions about your business based on YOU, so you need to steer them to think and feel how you want them to.
If you’re ready to finally transform your brand and business, live your dreams and make an impact in the world with your life’s work, I’m here to support you. Click on the button below to apply for a Complimentary Brand Planning Session and let’s turn your dreams into a profitable reality!